Before I was a published, I did practically nothing on social media platforms. Much to my surprise, and the astonishment of my children, I have enjoyed being active, particularly on Twitter and Instagram. Other authors favour YouTube, Pinterest, TikTok etc., and others shy away from this sort of activity all together, but if your publisher has little marketing budget, you will need to get the word out about your book. While you have time in the months before publication, it is worthwhile opening social media accounts or dusting off any old ones and starting to post.
Approaching newspapers, trade publications, magazines, and book bloggers should happen running up to the big day. You will need to do this if your publisher cannot do so for you. You may be asked to write articles for publications, and interaction with reviewers and bloggers on social media platforms helps to create a buzz about your book in the crucial few weeks and months leading up to publication day. There may be interviews on radio and TV, book events to attend and a launch for your book. I had not heard of a blog tour before Haverscroft went for a ride on one. It was one of the most fun promotional activities I was involved in. Book bloggers post reviews, usually one per day for a week. Haverscroft was photographed in exotic locations, in graveyards and was once plunged into a freezer overnight so a reader could get some sleep! You’ll probably love a blog tour if you like a little bit of fun and banter with readers.